Caprica Consulting is an Internet Marketing agency in Johannesburg, South Africa.
We help your website succeed online – whether this means driving more traffic to your site from search engines or other websites, converting visitors into customers, or keeping your existing customers and building long-term relationships with them.
Naturally, your online and offline strategy MUST work together for maximum effectiveness. We help you plan a thorough online marketing strategy to best implement your business plans.
The tactics used in online marketing include:
- PPC (pay-per-click advertising): a form of advertising offered by search engines such as Google where you only pay for advertising when someone clicks on your ad and visits your website
- SEO (search engine optimisation): the activities you perform to help your website perform well in terms of search engine rankings and increasing traffic to your website from search engines. Remember, search engine traffic is both TARGETED and FREE!
- Visitor conversion and customer retention: you need to attract visitors, encourage repeat visits, give people the information they need, satisfy their needs and allow a connection to take place – this will result in a mutually beneficial, long-term relationship. This is achieved through:
- On-page optimisation and conversion elements (clear benefit and call to action)
- Email marketing
- Social Media
- Measurement tools: web analytics, social media monitoring, online reputation management and customer metrics management are some of the tools in our arsenal to help test and learn from actions implemented and measure results
Contact us to find out how we can help your website thrive online.
